About Us

We are Mel & Vic… we are free, and we want you to be too!

We are passionate, loyal, grateful, fun-loving people, who believe everyone deserves to be free, to do what they want, when they want and with whom they want. It is this belief, along with surviving two bouts with breast cancer, that motivated us to fulfill a lifelong dream to work for ourselves.


No, we don’t act our age! We are spontaneous, adventurous and determined to make a difference. Being 50 and 60 years old, we knew now was the time to take our shot, to be free, and be courageous and crazy enough to invent a new product and start our own company.


One passion that we share is the water! After all, we live, work, and play in Minnesota, the land of 10,000 lakes! Some of our happiest adventure travels have brought us back to the water again and again. But one worry that held us back from truly being free was “how do we carry and keep our electronic items safe while enjoying time in and around the water?”


The ugo is for people like you, who want to thrive, not just survive. People who know what they want out of life, and won’t let anything stop them from getting it.  The ugo welcomes the multi-faceted nuances of work, life, adventure, and whatever comes your way so you’re free of worry and can “DARE TO BE FREE”. 

The ugo Leadership Team

Melanie Cole: ugo Inventor & Co-Founder

The idea for the ugo literally came to Mel in her sleep… She woke up in the middle of the night and wrote down “not your mama’s fanny pack”! Now, the ugo dream has turned into reality.

Vicky DeRouchey: ugo Inventor & Co-Founder

Vicky’s has an extensive background in sales so she knows that seeing is believing! At tradeshows, she loves to show people exactly how the ugo works by throwing it in the water!

Corky Hall: Branding Expert

Corky develops brands that customers love because they are compelling, believable and distinct. Corky loves marketing the ugo brand to people who want to live their lives to the fullest in and around the water!

Scott Loeser: Global Sourcing & Development

Scott comes to ugo with a very wide range of experiences and expertise regarding global manufacturing. His long standing relationships have played a key role in the sourcing and development of the ugo waterproof phone case.


Waterproof Dry Pouch & Waterproof Phone Case

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